Bank consolidation has lowered costs through network standardization
The consolidation of the U.S. banking industry has spawned the creation of numerous large-scale institutions that span multiple states or regions with standardized branch networks. This merger-driven consolidation has been beneficial in lowering costs by eliminating duplicative functions and the paring of corporate staff.
Challenge is local markets, competitors and customers are non-standard
But while franchises may have been standardized, local markets, competitors and customers have not. This is a growing source of tension as centralized giants strive to cope with a wide range of variations in the communities they serve. Today’s top banking companies typically serve between 50 and 150 metropolitan statistical areas, with a few of the largest players ranging up to 300 and beyond. Banks are faced with the ongoing challenge of measuring branch performance and optimizing their network of branches.
Size your market penetration and potential
BranchScape helps banks determine each branch’s market penetration and potential. Our national database of branch market information utilizes data from government, regulatory, and multiple demographic sources combined with proprietary Novantas Solutions modeled data that provides unique branch and market performance insights. All branch data is based on a pre-defined trade area providing market information such as number of businesses, number of households, residential deposits, small business deposit and loan potential.
Analyze trade areas and compare market share and trend information
BranchScape measures the market and competitive conditions inside each trade area to produce branch report cards that compare market share and trend information to peer branches based on market size, market growth, competitive intensity, network density and branch age.
Up-to-date market conditions for consumer and small business products
The BranchScape branch database and performance analysis is customizable to meet an individual bank’s business needs. Databases are refreshed on a quarterly basis to reflect changing market conditions and provide the most current view on branch market performance across consumer and small business deposit and loan products. Novantas Solutions offers flexible delivery methods including an on-demand reporting service to quickly distribute information across a company’s branch networks with minimal IT involvement or seamless integration with a company’s existing reporting and analytics platforms.
