At the heart of Novantas’ distribution practice is the BranchScape database solution, a comprehensive demographic and financial branch database, providing a foundation for branch network performance analytics and future state network planning.
BranchScape covers all branches for FDIC-insured institutions in the United States, as well as most credit unions, with historical data and trends for the past decade. It provides a refined view on the retail and commercial banking market, improving standard call report information by correcting for a series of distortions, such as repository deposit allocations and M&A activity. It is refreshed on a quarterly basis to reflect changing market conditions and maintains the most current view on branch market performance across consumer and small business deposit and loan products. Beyond standard branch demographics and historical financial information, BranchScape also provides a series of granular market and branch comparison metrics that support better network investment decisions and development of realistic market campaigns.
With the information provided by BranchScape, a client can analyze their network at any geography (from a national/regional view all the way down to a micro-market level) around such topics and questions as:
Network Equity
- Is my bank positioned with the right scale to take significant share in this market?
- Given my scale position, am I currently getting the right lift in deposit capture?
- Who has been taking/losing share in the market over the past few years and why?
De Novo Performance
- How have my bank’s de novo branches performed relative to peers national and within this market?
- How does my branch performance differ between de novo branches and mature branches?
