Case Study: Small Business Banking Sales
Situation: Top 10 U.S. retail bank with over 1,000 branches in 10+ states was trying to achieve above market growth in small business deposits and loans while implementing a new sales methodology in a decentralized sales environment.

Action Taken: Implementation of Mindswift Small Business Banking deployed to more then 2,000 field sales personal.

Results: Payback of initial investment in less then six months; deposit balance growth of more then 50% and net revenue growth of 15% in top performing branches.