Precision Marketing
A core challenge in banking is setting prices to drive profitable growth. Price too high and the bank sacrifices margin. Price too low and customers take their balances elsewhere, depressing growth.

Our Precision Marketing and Pricing Solutions help top banks drive revenue growth and profitability. With an unmatched combination of deep industry expertise, analytical rigor and powerful technology, Novantas Solutions helps financial institutions acquire profitable customers, minimize customer attrition, deepen customer relationships and optimize product pricing.

Problem: Maximizing acquisition of profitable customers while minimizing customer acquisition costs.

Solution: Novantas Solutions generates a pipeline of accurate leads from market-driven databases; enhances acquisition strategies with insights from predictive and segmentation models; and measures the performance of acquisition activities ... How we do this

Problem: Increasing share of wallet with the customers you already have.

Solution: Novantas Solutions helps organizations deliver a consistent customer experience, through thorough understanding of the dynamics of customer behavior and demands among demographics and lifecycle segments ... How we do this

Problem: Maximizing deposit and loan rate pricing without negatively affecting customer acquisition and retention.

Solution: Novantas Solutions combines knowledge of both risk-adjusted economics (the “supply side”) and customer price elasticities (the “demand side”) to implement price optimization capabilities specific to each bank ... How we do this